Now in its third edition, the 24h Business Challenge has become a landmark among the independent projects coordinated by Avenor students. For 24 intense hours, teams of students from grades 8, 9 and 10 transform an idea received on the day of the event into a complete business plan, which they then present in front of a jury of professionals.
The 2025 edition was coordinated by Horia and Ana, 12th-grade Alfa students, under the guidance of teacher Valentin Brabete (Economics & Business Studies).
The organizers’ perspective – what the 2025 edition looked like
Horia shares: “This year, the organizing team was made up of 25 members divided into four departments: Event Management, Sponsorships, Communications, and Marketing. All the work was done outside school hours, and each member’s dedication made it possible to organize an event of this magnitude. I believe that this year we learned a lot as a team through the process of organizing the event. We understood both the importance of planning ahead in order to deliver a successful event—since there were moments when we felt the pressure of running out of time to meet certain requirements—and the importance of efficient communication between departments to ensure the best decisions were made.”
Ana adds: “For me, coordinating this edition has a strong emotional weight. It
is the last year in which I co-lead this event with Horia, and starting next year, the baton will be passed on to Maria and Abigail, our 10th-grade colleagues. This was the first edition in which we reached maximum participant capacity (35), thanks to a team that spent countless hours promoting the event and managing all logistical details. I am grateful to everyone for this experience, which will remain one of the defining memories of my final year at Avenor.”
Social entrepreneurship at the heart of the 2025 edition
This year’s theme was social entrepreneurship, and the challenge for participants was to develop authentic, scalable, and circular business plans that could be implemented along the Via Transilvanica route. Students spent most of their time in Avenor Arena – working, sleeping, and turning ideas into concrete projects. Ambassadors of the Tășuleasa Social Association prepared a special video montage to showcase what volunteering means in their community and how students can become future ambassadors of the project.
Challenges presented to the participants
Six teams took part in the competition, each consisting of four to six members.
The challenges they faced were diverse: lack of prior business experience, understanding the requirements, and managing extremely limited time. Even so, their creativity and determination enabled every team to transform initial ideas into coherent business plans.
A jury with diverse expertise

The projects were evaluated by a jury consisting of: Paul Pop, entrepreneur specializing in sustainability, Diana Segărceanu, Co-founder and Executive Director of Avenor College, Paul Burzo, member of the Tășuleasa Social Association, architect, and project manager of Proștița.sat.

The jury focused on feasibility, scalability, and the clarity of each team’s presentation, offering detailed feedback and suggestions for improvement.
Accelerated learning in just 24 hours
Throughout the 24 hours, students learned to use tools such as Cash Flow and Profit & Loss analysis, to manage time efficiently, to collaborate under real deadline pressure, and to transform initial ideas into convincing business plans. Expert-led entrepreneurship workshops, the jurying process, and the presentation by Tășuleasa Social ambassadors were memorable moments – along with the energy of the teams, who worked continuously for 24 hours, even during meals.
The workshops led by specialists from various fields provided a practical and relevant perspective for the participants. Among the guests were Florentina Terheș, Marketing Representative at Bellemonde; Alexandru Popescu, entrepreneur in the hospitality sector; Luminița Roșca, expert with over 13 years of experience in environmental protection and sustainability; Alexandru Chirigiu, Associate Partner in tax and accounting services at KPMG Romania; and Horațiu Alexandru Didea, Managing Partner & Founder at Workspace Studio. Their contributions significantly enriched the students’ learning experience.
The 2025 edition demonstrated the project’s maturity and the strength of the Avenor community in creating authentic learning experiences rooted in leadership, collaboration, and responsibility. With a new team of coordinators ready to take over, the 24h Business Challenge promises to become even more creative and relevant for participants in future editions.

“The committee debates covered a variety of complex historical, political, and ethical topics. In the Security Council, delegates analyzed the territorial disputes between China and Taiwan, while in the World Health Organization committee, they discussed the impact of high-dose treatments on individuals with personality disorders. The House of Lords explored the case of Airdale NHS Trust v. Bland, a classic debate on medical ethics and end-of-life decisions. In the Legal Committee, participants attempted to develop an international framework for cyber warfare, and the Crisis Committee challenged delegates to manage a tense historical situation—the fall of the Romanov family.” —
The first edition of the Avenor MUN conference was an outstanding exercise for our students! From an organizational perspective, it was an event held outside our campus and open to a large number of students from both Bucharest and other parts of the country, including those from private and public schools. From a content and agenda perspective, for us adults less familiar with the MUN model, it was a true demonstration of expertise, experience, and curiosity.


From idea to partnership: the beginnings of an international project
“The exchange program was a real adventure, and I’m so glad I took part in it. I discovered what a regular school day looks like in Germany, and I joined activities that allowed me to explore the country and culture in ways you never could as a tourist. Beyond practicing German with native speakers in real-life situations, this experience helped me understand how children in another country live and learn, and it made me feel more independent.”
learn about German culture, but I was nervous about living for a week with a family I didn’t know. After discussing it with my parents, I realized it was an opportunity I would regret missing.

For years, the National Evaluation has been treated as a given. “This is how it’s done; this is how we went through it; this is how the system is used to functioning.” Two written tests, Romanian and Mathematics, determine not only which high school a child will attend for the next four years, but often also influence the trajectory of their future.
The focus of the workshop – “
CBI involves inductive learning – students observe patterns, formulate rules, and test them. This method brings learning closer to students through curiosity and relevance (lessons start from authentic questions connected to their world); autonomy (students investigate, form hypotheses, explain their reasoning); success for all (tasks with different difficulty levels allow every student to succeed and progress); and reflective feedback, not just grades, supporting intrinsic motivation.
Inspired by Andy Hargreaves’ idea – “
Last week saw us wrap up the STEAM program for Grade 5. The program, titled
“
“Over the two years,
“I feel that I’ve gradually earned my students’ respect – and the fact that many of them enjoy coming to Geography class is, for me, one of the greatest joys. From time to time, I even get messages from parents telling me how much their children love my lessons.